Jun 13, 2023
The Ultimate Guide to Avoiding Major Marketing Mistakes
One major marketing mistake many businesses make, including those in the trades, is not taking a long-term approach to marketing. Marketing is a slow burn and requires consistent effort to be effective. Business owners must take responsibility for their marketing and invest in it by creating a strategy, attracting potential customers, and building their brand. Avoiding mistakes in marketing can help businesses in the trades create a successful and sustainable marketing plan.
In this episode of The ToolShed, I have Stephanie Campanella discuss the common mistakes that trades-based businesses make in marketing. Stephanie founded Tradies Get Online, Australia’s leading digital marketing agency dedicated to the construction industry. The daughter of a builder, Stephanie understands the demands, challenges and opportunities facing construction companies. She is an expert in all aspects of digital marketing, including digital marketing strategies, customer experience, customer journey mapping, social media tactics, customer nurturing and lead generation.
Key takeaways:
- Marketing is a long-term investment, and businesses should invest in it consistently
- Keep the marketing efforts running to keep your pipeline full
- Marketing is about consistency and investing in the market
- The importance of taking responsibility for financial health and marketing in a business
- What marketing elements should websites contain or showcase
- Time in the market is essential for marketing success
- The mindset of a prospect looking for a trades-based business on Google versus social media platforms
All this and more, on this week’s episode of THE TOOLSHED.
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Next week, we will cover Builders and Insurance: overcoming challenges with Petara Tanuvasa. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy.