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The ToolShed Podcast


The ToolShed Podcast keeps you up to date with what's happening in the Building Industry. Keeping your finger on the pulse of changing trends, so you can take advantage of opportunities and avoid becoming a dinosaur!Every episode we'll talk about how these trends affect you, and what steps you can take to stay ahead of the curve. You'll learn how to use new technologies to make your business more efficient and effective, how to connect with other builders and architects, and how to make sure your projects are profitable.Essential conversations with people who are committed to a better Building Industry for everyone involved.

Dec 15, 2025

In this episode of The ToolShed Podcast, I sat down with marketing expert Sam McEwin to unpack how smarter, more intentional marketing can completely transform a building business. With over 15 years of experience helping companies grow, Sam shares how most builders misunderstand marketing, confusing it with advertising or social media noise when in reality, true marketing is about trust, clarity, and connection.

Connect with Sam McEwin:
Website:https://www.bizwisdom.com.au/
Facebook: https://www.facebook.com/BizWisdomAgency/
Instagram: https://www.instagram.com/bizwisdomagency/
Twitter: https://x.com/bizwisdomagency?lang=en
LinkedIn: https://www.linkedin.com/company/biz-wisdom/
Industry report: www.bizwisdom.com.au/builders2025/
SEO spreadsheet: www.bizwisdom.com.au/builderseo2025/
SEO audit page: www.bizwisdom.com.au/builderseoaudit/
Sam's LinkedIn: https://www.linkedin.com/in/sammcewin/

Watch the full episode on YouTube: https://youtu.be/EaJ48rhcHEc
Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/ 

Stay tuned next week when we talk about it. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy.