Jan 12, 2026
Most builders don’t fail because they’re bad at marketing — they fail because the construction industry has changed, and the old way of showing up no longer works.
In this episode, Mick Hawes sits down with Jordan Skinner, one of Australia’s leading voices in construction branding, to unpack why builders struggle with visibility, trust, and attracting the right clients… and what to do differently in 2025.
With a decade in his family’s civil contracting
business and years helping builders build trusted personal brands,
Jordan explains exactly how builders can stand out, communicate
better, and win work without competing on price.
Connect with Jordan Skinner:
Website: https://moonshotmedia.com.au/
LinkedIn: https://www.linkedin.com/in/jordanaskinner/
Podcast: https://moonshotmedia.com.au/crushing-it-in-construction/
📊 FREE RESOURCES:
✅ Personal Brand Scorecard → https://constructingaleader.com/quiz
✅ Builder's Freedom Scorecard → https://buildersfreedomreadiness.scoreapp.com/
Watch the full episode: https://youtu.be/CVMcriXt-_E
Subscribe: https://www.youtube.com/@TheToolShedPodcast
Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/
Stay tuned next week when we talk about it. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy.